Let’s get one thing out of the way first:
Funding isn’t the first problem most startups should solve.

Cash helps, yes. But poorly managed money just disappears faster, with interest.
That’s why before you chase investors, loans, or grants, you need to understand how funding actually works and what makes your business fundable in the first place.

1. Know What Type of Funding You’re Really Looking For

Not all money is good money. Each option comes with strings attached.

  • Bootstrapping – Your own money. Slow growth, but full control.
  • Loans – Predictable, but repayment starts whether you’re ready or not.
  • Investors – Capital plus pressure. You’re no longer the only decision-maker.
  • Grants – Competitive, time-consuming, and rarely “free.”

Here’s the truth most people don’t tell you:
👉 Investors don’t fund ideas. They fund execution, traction, and discipline.

2. Get Your Financial Story Straight (Before Anyone Asks)

If you can’t clearly explain:

  • What you do
  • Who pays you
  • How you make money
  • Where money is currently leaking

…then funding conversations will stall quickly.

You don’t need a 40-page pitch deck.
You do need clarity, numbers, and realism.

3. Save Money First. It’s the Easiest “Funding” You’ll Ever Get.

This is where many startups miss the mark.

Before raising money, ask:

  • Are you overpaying for software?
  • Are your tools overlapping?
  • Are you paying monthly for things you barely use?
  • Is your tech set up to scale—or to break?

Every dollar you don’t waste is a dollar you don’t need to raise.

At MoreMax, we don’t help businesses secure funding, and that’s intentional.
What we do help with is:

  • Reducing unnecessary tech costs
  • Setting up systems correctly the first time
  • Avoiding expensive mistakes that stall growth
  • Guiding founders so they don’t “learn the hard way”

4. Growth Makes Funding Easier (Not the Other Way Around)

Strong fundamentals attract capital:

  • Clean operations
  • Secure systems
  • Reliable tools
  • Smart spending
  • A clear growth plan

Money follows momentum. Always.

5. Learn from Someone Who’s Actually Built Businesses

Francois Joubert, CEO of MoreMax, is a law school graduate who’s started and grown multiple successful businesses.
His passion isn’t funding; it’s building things that last.

That perspective matters, especially for founders who don’t want hype… they want traction.

Final Thought

If you’re asking, “How do I secure funding?”
The better first question is:

“How do I build a business worth funding?”

Start there.
Save where you can.
Build smart.
Grow intentionally.

The money tends to follow.